About Us

Pretty Fashion was founded to make luxury available to everyone. Specialists from the woman fashion industry came together and came up with the idea to take italian design & manufacturing principles and bring them to the east where they apply them to locally sourced components and materials, creating truly unique products that costs a fraction of the price. 

Pretty Fashion has no traditional dealerships and does not advertise on tv or billboards. You can't walk into any store and find our product on display. We prefer an exclusive approach, we only sell directly via online stores, word of mouth, and personal referrals. Our focus is not to sell as many clothes or accessories as possible but rather to only sell the highest quality at an affordable price. We believe that if we manage to do this, then the word of mouth will bring us more business than any traditional advertising campaign.

Our Vision: 

The idea was initially brought up while over drinks with friends over what can be done to make luxury pieces more accessible or how they could be made more affordable. It started off as an idea that we thought would never see the light of day but then it evolved into something more than that, a vision - to create products for all kinds of people regardless of sex, age, social class, or any other distinction. 

We believe luxury products should be available for everyone and not just reserved for those with the deepest pockets. We believe in the vision that we can create products that can be passed down from one generation to another while still improving every year with the newest technology and materials available. 

Our Goal: 

We want to make our customers feel like a million bucks without having to spend it and we're well on our way to achieving this goal. We want to make buying luxury products as easy as ordering a book on amazon by offering free shipping EVER.

If you buy PRETTY FASHION you support equality for all.